Social Media is all you hear about these days and you have probably heard the saying, “If you are not on Social Media you are falling behind.” Being on Social Media does have the benefits of enhancing your company’s credibility and creating more opportunities to interact with your customers. The challenge is that there is a big learning curve with how to handle Social Media effectively in order to maximize its ROI. As small business owners, with all your other responsibilities, it can be daunting to try to figure it out on your own.